Start making video content today! Very important when building a brand

Today’s blog post is going to be a little bit different. Today’s post is all about video. How to record a video, why it’s important to record videos and the mindset you need to have when recording a video. Wyzowl which is one of the world’s leading animated explainer video companies as they say on their website gavein December 2019 a statement that 92% of marketers who use video say it’s an important part of their marketing strategy. Believe me when im telling you it works really good and if you want a even higher number 99% of people that use video as a marketing strategy will continue do so 2020. As you then understand this research was made in 2019 and I know for sure those numbers is lower this year. 

Why is video content so important? As a brand it is really important for people to get to know you. If you want your audience to trust you a video is a great way to do so. You can’t make people trust you by just posting pictures on your product. It doesn’t work that way. Build up a relationship with you customers and I promise you your sales will increase. Their is not really a best way to make a video but a lot of people enjoy a personality in it. Just any person working in your business or yourself of course. You can make videos without anyone in it but the feeling of the video is going to be different.

Why so many people won’t use video as a marketing strategy is because of fear. Fear of what their friends, family and people around them would think. I know it is hard to start filming yourself but once you take that first step out of your comfort zone everything is going to get easier. Everyone is nervous the first times of doing something new and scary. Take Steve Jobs who was the leader of one of the biggest companies in the world for example. Apple is huge today but if you look at Steve Jobs early interviews they were absolutely terrible. He was so nervous that he even one time asked for the direction to the bathroom before a interview because he said he was “actually ready to throw up at any moment”. But he didn’t  let that stop him. He took that step out of his comfort zone and later in his life he changes the world with his knowledge and products. 

If a man like Steve Jobs was so nervous and scared when in the beginning why shouldn’t you be? The thing that separates the ones who fail and the ones who succeed is that they never let their fear stop them. Almost every leader of every organization and company in the world has failed over and over and over again. But every single time their failure beat them to the ground they always get up and start fighting again.

The day the fear of talking to a camera is over you going to be happy you started. Video platforms to promote your content gets bigger and bigger every day. People often watch videos nowadays instead of reading. That is probably one reason why I should make these blog posts into YouTube videos as well and it probably will happen in the short future. 

Video is right now one of the most successful marketing tools we got so learn to use it. YouTube, TikTok, Facebook and even Instagram TV (IGTV) now. Videos are the leading strategy to get more engagement so do not miss out on it. When standing in front of that scary camera and filming yourself always remember two very important things. One is that the camera never judge you. You can literally retake the movie 5000 times if you want to before your happy with your film. The other even more important thing is to remember that you are making the movies for your customers and audience and not for your friends and family.

Don’ ever be afraid to be judged for something you want to try out in your life. You going to regret it in the end because a lot of times people in the world judge you for something else anyway. Go chase your goals and dreams and don’t let fear of judgment or your fear of a camera stop you. You got this!