Posts

Predictions for 2021 | The addiction of smartphones

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This post is going to be a prediction what is going to happen on social media platforms in 2021 and why we get so addicted to our smartphones. We can all agree that 2020 has been a crazy year with things going on in the world every single month from wildfires to a global pandemic. The pandemic has caused huge crashes in the market and have forced a lot of business to shut down but it has also caused changes in the marketing perspective and on social media. We all know that if something big is going on that affects a lot of people no matter if it’s good or bad for our planet many people want to get evolved. Every time these events happen we see a big increase in social media posts, stories and videos. 2020 has taken this to a hole new level. A global pandemic that have been forcing so many people to stay at home. When people are loosing jobs, get sick or are just bored and can not even leave their house they are searching for new opportunities to make money from home. One of the most ef...
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Start making video content today! Very important when building a brand

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Today’s blog post is going to be a little bit different. Today’s post is all about video. How to record a video, why it’s important to record videos and the mindset you need to have when recording a video. Wyzowl which is one of the world’s leading animated explainer video companies as they say on their website gavein December 2019 a statement that 92% of marketers who use video say it’s an important part of their marketing strategy. Believe me when im telling you it works really good and if you want a even higher number 99% of people that use video as a marketing strategy will continue do so 2020. As you then understand this research was made in 2019 and I know for sure those numbers is lower this year.  Why is video content so important? As a brand it is really important for people to get to know you. If you want your audience to trust you a video is a great way to do so. You can’t make people trust you by just posting pictures on your product. It doesn’t work that way. Build up ...
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What search engine optimization (SEO) is and a simple guide how to use it!

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Let’s talk about google. Why do people google things? The reason why most people google something is because they have a question and looking for an answer. If your business have the solution of that problem the person are searching for it will show up on google. The problem is that your business may show up at the fifth page on google. To be brutally honest with you your website is dead if it doesn’t show up at the first page because almost no one even press page two on google. Now how do we solve this problem? This is always going to be really hard because the websites with most traffic automatically ranks higher but there is some small tricks you can do to help your website rank higher. Have you ever heard of the three letters SEO before? SEO stand for “Search engine optimization” and is what you need to do on your website to rank higher. Google for an example is a search engine and you need to optimize your website with keywords in different ways to explain to google what your webs...
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Learn to inspire when marketing your products | What, How, Why!

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As a business 2020 it’s really important to be able to inspire people. This can be from content, commercials or from the leaders of the company. In this blog post I’m going to teach you about a method called “What. How, Why”. This method was invented  by a guy called Simon Sinek. Every time I’m thinking about the right way of building a brand this method comes to my mind.  So what is this magical method? It’s actually a pretty simple way of thinking when marketing your company to the world. Think of a circle with three categories, what, how and why. When building a company the first thing you do is always deciding what you are going to sell. This is the “what” in the circle and also the easiest step that is very hard to fail at.  When you are done with your research and decided which product you want to sell it’s time for step two. Now it gets a little bit more difficult. Now you need to figure out how you going to sell this product. What is your targeted age, how do you ...
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The importance of being honest on social media!

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The importance of being honest instead of faking it is so huge. There are millions of posts being uploaded every minute. The internet is full of posts looking exactly the same. Every single day when I log into my account on Instagram I see the same tips and tricks but with different backgrounds from all the creators. I don’t even want to call these accounts creators. If you're uploading pictures without a personal touch the only thing you really do is copying ideas and pasting them on your page. You can still get a big following but the chances are as low as winning the lottery. Stop being stuck in how social media worked five years ago. A very important question to ask yourself when managing your account and thinking about what to post is if you would have followed it yourself. When you look at the posts you post. Do you think you would have followed the account if there was someone else uploading the same content? This is something a lot of people struggle with and also explains ...
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Engagement is the key! | How to gain more engagement on your content!

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One of the hardest things about starting a new social media page is to gain engagement. If you are posting consistent every day the followers and likes will come automatically but sadly not always the engagement. What do you mean by engagement and why is it important you may wonder? Engagement on a social media post is when the viewer interact with your post in any way. A like is one way of engagement but unfortunately the quickest one. Instagram is tracking the time we spend on every post and the amount of engagement. That’s one part why a comment or a 8 picture scroll through carousels is a better engagement for you than a like. It just takes more of the viewers time on your post.  Think of it like this. Every social platforms goal is to make you stay on the platform for the longest amount of time as possible. So if your audience take time commenting and scrolling on your pictures the platforms want to show more of your content to them to keep them longer on the site. Another gre...
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Why you should build a personal brand to increase in sales!

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Is building a personal brand important? As a salesman or business owner a personal brand is a great way to increase your credibility. If people have a clear picture of your goals, opinions and brand they are more likely to trust you. Unless you inventing something completely new your sales are going to depend on how you presenting your business to the customers. Of course you can make it without building a personal brand but if your product have a lot of competition it helps you really much to stand out of the crowd by building a personal brand.  We all know some YouTubers, artists and influencers earning millions of dollars only in merch sales. This is not because their products usually are better than the competition. This is often because they have created a personal brand that people like so much they are ready to buy anything to support them. In case you think it’s different for "less artistic" businesses you can look at people like Elon Musk and Gary Vaynerchuck. They d...
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