How to use new features and trends to gain followers!

 I’m going to start this post by letting you know that there is no secret way to gain followers. There are some strategies and tricks that going to make the journey easier for you though. If you only pressed this post to find the secret formula to instant 100.000 followers on your Instagram keep searching. For you that already searched for that formula and now realized its about hard work and consistency lets get into today’s lesson about marketing. 

Today as usual we are talking about social platforms and how you can promote your brand in the most effective ways but I also going to be explaining how the majority of social platforms works. 

A social platform in any form usually only want one thing from you which is time spent on the app or website. The more time they can keep you on their app the better. We all probably already knew this but not everybody know how they do it and what they expect us to do. 

When a new social platform is created everyone use that specific platform so much every day until suddenly they get bored. If nothing new happens we as humans very often get bored as the result. To prevent this the social platforms create new features once in a while. As long there is new stuff to test out we keep spending time on their app/website. This is the reason why all social platforms now have stories, filter, hashtags and all the different things to make the users excited to stay on the platforms. 

Now how do we as entrepreneurs that are trying to build brands use these new updates and features to our gain? WE USE THEM. As I wrote earlier there is no secret but still so many people are failing on social media marketing every single day. If a social platform create a filter to use and we use it we will automatically get a bit more attention. They want people to use their new update so they are more likely to recommend people that already using them. Let me give you an example. A couple of years back Instagram released a new feature called carousels which give the creators the opportunity to share more than one picture in the same post. Why? Because if there are more pictures per post and you need to scroll on the posts to see the full content you are automatically spending more time on their platform. If you as a creator used that feature when released the platform wanted people to see your post to know about the new feature.

These updates come all the time from the large social platforms. More time spent on platforms is the same reason why all social platforms always keep extending the time of videos you can post on their apps/websites. Because longer videos leads to more time spend on the platform. I got a prediction that TikTok will do this in the future as well. The day people starting to get bored of TikTok they need to act to keep the audience interested and I think extending the time is a easy way to do so. With longer videos come different content.

Keep posting new content every single day on all social platforms and jump on every new feature/trend you find out there and you will gain new followers every day.




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