Reconsider your targeted advertising age | How to use ads to acces your clients mind

The first lesson im going to teach you is nothing new for a lot of people. This is all about how the human brain reacts to different ads. The strategy you are about to learn is nothing new or advanced but more like a new way of thinking about marketing. 

If you ever spent your private money or your companies money on different services for helping promoting your brand/business they often ask you about what age you want to target. Why? They do this so they can use this information to target ads running on pages where the targeted age often spend time. Its nothing wrong with spending money to run ads on platforms and social media with a targeted age but what a lot of coampanies do wrong is what age they target. 

There is two ways to decide the targeted age. One way is to think short term gain. You decide to run your ads to target the avarage age of the majority of your clients. This will increase your sales for a short period of time while your ad are running on those pages. 

The second less used and more effective way in the long term is to target a age below your average clients. Let me explain. If you go to your sale analytics of your brand or comapny and the average age is about 30 to 40 years you instead run your ads to a targeted age of 20+ years old. 

Why is this more effective? This has all to do about how the brain works. Why tv/radio has been so effective marketing platforms in the past and still are is because they often trigger the clients mind in different ways. I know almost everyone with a car can relate to how annoying it is with the commercial breaks between your favorite songs on the radio. Always the same ads over and over again and soon enough you even start remember the jingles they use in the commercials. You think these ads dont affect you but that is not actually the case. 

What these ads is designed to do is to trick our mind. Let me give you an example with made up company names. Lets say we have two companies focusing on selling beds. Lets say BedStore and ComfyBeds. Both companies has the same quality but BedStore is running ads on the radio. One of  your neighbors ask you if you know any good bed store because they want a new bed. You know about both BedStore and ComfyBeds but here is where your mind adn memory come into the picture. You will almost every time on this question answer BedStore. Not because you know they got the best beds or service. This is only because you heard their commercial so many times unconsciously while driving that they automatically pops up in your head first. This is just how the human brain works.

Now to the first question. Why should you then target a age under your average clients aswell? This is just a small trick to over and over again trick future clients mind to remember your company. So when they grow up and go looking for beds the first store they go to is BedStore. They dont even know why themselves. 

Small choices can make a big different in the long run. Learn to target your ads the right way instead of the easy short term way!




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