Marketing Robbery

This post is going to be a prediction what is going to happen on social media platforms in 2021 and why we get so addicted to our smartphones. We can all agree that 2020 has been a crazy year with things going on in the world every single month from wildfires to a global pandemic. The pandemic has caused huge crashes in the market and have forced a lot of business to shut down but it has also caused changes in the marketing perspective and on social media. We all know that if something big is going on that affects a lot of people no matter if it’s good or bad for our planet many people want to get evolved. Every time these events happen we see a big increase in social media posts, stories and videos. 2020 has taken this to a hole new level. A global pandemic that have been forcing so many people to stay at home. When people are loosing jobs, get sick or are just bored and can not even leave their house they are searching for new opportunities to make money from home. One of the most ef...

Today’s blog post is going to be a little bit different. Today’s post is all about video. How to record a video, why it’s important to record videos and the mindset you need to have when recording a video. Wyzowl which is one of the world’s leading animated explainer video companies as they say on their website gavein December 2019 a statement that 92% of marketers who use video say it’s an important part of their marketing strategy. Believe me when im telling you it works really good and if you want a even higher number 99% of people that use video as a marketing strategy will continue do so 2020. As you then understand this research was made in 2019 and I know for sure those numbers is lower this year.  Why is video content so important? As a brand it is really important for people to get to know you. If you want your audience to trust you a video is a great way to do so. You can’t make people trust you by just posting pictures on your product. It doesn’t work that way. Build up ...

Let’s talk about google. Why do people google things? The reason why most people google something is because they have a question and looking for an answer. If your business have the solution of that problem the person are searching for it will show up on google. The problem is that your business may show up at the fifth page on google. To be brutally honest with you your website is dead if it doesn’t show up at the first page because almost no one even press page two on google. Now how do we solve this problem? This is always going to be really hard because the websites with most traffic automatically ranks higher but there is some small tricks you can do to help your website rank higher. Have you ever heard of the three letters SEO before? SEO stand for “Search engine optimization” and is what you need to do on your website to rank higher. Google for an example is a search engine and you need to optimize your website with keywords in different ways to explain to google what your webs...

As a business 2020 it’s really important to be able to inspire people. This can be from content, commercials or from the leaders of the company. In this blog post I’m going to teach you about a method called “What. How, Why”. This method was invented  by a guy called Simon Sinek. Every time I’m thinking about the right way of building a brand this method comes to my mind.  So what is this magical method? It’s actually a pretty simple way of thinking when marketing your company to the world. Think of a circle with three categories, what, how and why. When building a company the first thing you do is always deciding what you are going to sell. This is the “what” in the circle and also the easiest step that is very hard to fail at.  When you are done with your research and decided which product you want to sell it’s time for step two. Now it gets a little bit more difficult. Now you need to figure out how you going to sell this product. What is your targeted age, how do you ...

The importance of being honest instead of faking it is so huge. There are millions of posts being uploaded every minute. The internet is full of posts looking exactly the same. Every single day when I log into my account on Instagram I see the same tips and tricks but with different backgrounds from all the creators. I don’t even want to call these accounts creators. If you're uploading pictures without a personal touch the only thing you really do is copying ideas and pasting them on your page. You can still get a big following but the chances are as low as winning the lottery. Stop being stuck in how social media worked five years ago. A very important question to ask yourself when managing your account and thinking about what to post is if you would have followed it yourself. When you look at the posts you post. Do you think you would have followed the account if there was someone else uploading the same content? This is something a lot of people struggle with and also explains ...

One of the hardest things about starting a new social media page is to gain engagement. If you are posting consistent every day the followers and likes will come automatically but sadly not always the engagement. What do you mean by engagement and why is it important you may wonder? Engagement on a social media post is when the viewer interact with your post in any way. A like is one way of engagement but unfortunately the quickest one. Instagram is tracking the time we spend on every post and the amount of engagement. That’s one part why a comment or a 8 picture scroll through carousels is a better engagement for you than a like. It just takes more of the viewers time on your post.  Think of it like this. Every social platforms goal is to make you stay on the platform for the longest amount of time as possible. So if your audience take time commenting and scrolling on your pictures the platforms want to show more of your content to them to keep them longer on the site. Another gre...

Is building a personal brand important? As a salesman or business owner a personal brand is a great way to increase your credibility. If people have a clear picture of your goals, opinions and brand they are more likely to trust you. Unless you inventing something completely new your sales are going to depend on how you presenting your business to the customers. Of course you can make it without building a personal brand but if your product have a lot of competition it helps you really much to stand out of the crowd by building a personal brand.  We all know some YouTubers, artists and influencers earning millions of dollars only in merch sales. This is not because their products usually are better than the competition. This is often because they have created a personal brand that people like so much they are ready to buy anything to support them. In case you think it’s different for "less artistic" businesses you can look at people like Elon Musk and Gary Vaynerchuck. They d...

The last couple of days I have been writing about posting at least two times a day on every social platform to maximize the chance of getting noticed. I also wrote about the usage of hashtags in a earlier post. In this post I’m going to teach you about spam which is a really big mistake a lot of people don’t realize they are doing. What is spam? On every social platform, e-mails and even websites they are almost always a function programmed to delete spam. This is when people post/send the same messages to you over and over again. There are ways to post multiple times a day and not being registered as spam though. When we use hashtags on a photo that picture will be sent to a group of that hashtag. In other words a place for everyone using the same hashtag. This is a simple marketing strategy that a lot of people are using to start building a following from scratch. It’s nothing wrong with using hashtags but the mistake many people is making, is to use the same hashtags on every post t...

1. Start You maybe get surprised but the majority actually fail before they even start. Don’t ever be ashamed to start. You need to stop overthinking your decisions and just take a leap. Fail, fail, fail, SUCCEED ! If you just at home right now and don’t know what you want to do just start the first thing that come to your mind. One thing is for sure, no one will ever succeed to build a brand by just thinking without acting.  2. Post To build your personal brand will always be important in business. To start by building a following is specially good for new small business owners. Sales will come with attention. You can not complain about not getting noticed if you have dead social media accounts. If you just started or got a small following you need to post everyday. Everyone got something to tell the world every day whatever what it is. Quantity go over quality in the beginning because by posting a lot the quality and skills will come automatically. I usually recommend at least 2...

Losing... Something we all try to avoid but in the same time learn from. You probably reading this right now because you are searching for tips how to evolve your business or brand. Education and research are and will always be good things for business owners. The more you know the better chance for succeeding you got. Its that simple. But now to the real reason I felt the need to write this post. All of you reading this need to understand this blog is not only to help brands with their marketing strategies. It is also a way for me to learn more and to document my advice for myself to read when I need it. That means I need to listen to my own advice which I know is a really hard thing to do for a lot of people. We think giving advice and making decisions is the same skill but it’s not to be honest. Isn’t it strange that it often feel like you are super good at giving advice but never actually listen to the same advice yourself? How its so much easier to make other peoples decisions but...

 I’m going to start this post by letting you know that there is no secret way to gain followers. There are some strategies and tricks that going to make the journey easier for you though. If you only pressed this post to find the secret formula to instant 100.000 followers on your Instagram keep searching. For you that already searched for that formula and now realized its about hard work and consistency lets get into today’s lesson about marketing.  Today as usual we are talking about social platforms and how you can promote your brand in the most effective ways but I also going to be explaining how the majority of social platforms works.  A social platform in any form usually only want one thing from you which is time spent on the app or website. The more time they can keep you on their app the better. We all probably already knew this but not everybody know how they do it and what they expect us to do.  When a new social platform is created everyone use that speci...

How much do you want to succeed ? This question is so important to think about before even starting a brand or business. Building a brand is not some regular nine to five job. Only the people willing to sacrifice their own time is the people that will succeed in the long run. I hear so many people complaining about time issues and how they are so stressed out. Simon Sinek is a very successful speaker about business and leadership. I love his work and everything he do but one thing he said stuck to me. “Working hard for something we don’t care about is called stress. Working hard for something we love is called passion”. I think a lot of people out there who are trying to start their own business can relate to this quote. I know I did at least in many stages of my life. You need to love the process and what you do because otherwise you going to fall off. Business takes a lot of time! There is no secrets or shortcuts to make it, sorry. Value your time and invest it into something that me...

Yes you read the title correctly! The new social media platform all the kids are obsessed with is a HUGE opportunity. We often say the proverb “Don´t judge a book by its cover”, but in the end that is exactly what we do. Just because kids post dancing videos on the platform so many people think its just for the younger audience. WRONG!  I guess many of you are using YouTube as a social platform to promote your company or brand. YouTube has become one of the largest marketing platforms all over the internet and people are uploading new videos every single second all over the world. YouTube was exactly the same as TikTok is today back in the days though. No one used the platform for other things than posting short funny videos. The people that used the platform to post videos to promote their brand in the start are the same people we look up to in  today’s society. No one was watching their videos for years in the beginning but if you love what you do you never stop. If you love...

Today we’re going deeper into one of the marketing strategies you can use to promote your brand on many social media platforms. Many people call this trick “the hashtag strategy”. This is a strategy that will be really effective when you start out with zero followers. This technique will take a lot of your time but in the long run it will be worth every second. Now to what the hashtag strategy really is. Everyone that are familiar with social media platforms  know their is a search function called hashtag. For you new people, let me explain. On almost every social media platform that has a search bar you can search for a specific hashtag. A hashtag is like a group where all pictures and videos with that tag will show up. Find this # key on your keyboard. This (#) is the hashtag sign. When first pressing that sign and writing a word after on the description of the photo or video you link that photo to that tag. Let me give you an example, if you post a photo of your cat and in the d...

Do you trying to build a brand, name or company you always need a following in some way. A lot of people and companies struggling so much how to build a following. Why? They focus on wrong platforms and just don’t know how to promote their brand.  It’s not expensive too build a brand. Not at all actually. You can do it yourself for free but it cost a lot of time. As the title of this post say “it’s all really about posting”. Companies now days don’t even have accounts on all social platforms. Every company and brand that want to gain a following without even posting videos, pictures or anything else can keep dreaming. No one want to follow a dead account.  Now what are the platforms you should post on? Facebook is a giant for companies. The value you get for the cost of Facebook ads is huge. You need to realize that the phone in everyone’s pocket is the television 2020. Instagram is also a big platform the younger generation spend a lot of time on.  If you got no followin...

The first lesson im going to teach you is nothing new for a lot of people. This is all about how the human brain reacts to different ads. The strategy you are about to learn is nothing new or advanced but more like a new way of thinking about marketing.  If you ever spent your private money or your companies money on different services for helping promoting your brand/business they often ask you about what age you want to target. Why? They do this so they can use this information to target ads running on pages where the targeted age often spend time. Its nothing wrong with spending money to run ads on platforms and social media with a targeted age but what a lot of coampanies do wrong is what age they target.  There is two ways to decide the targeted age. One way is to think short term gain. You decide to run your ads to target the avarage age of the majority of your clients. This will increase your sales for a short period of time while your ad are running on those pages....

Small businesses and big companies do the same mistakes every day all over the world. A lot of businesses keep living in the marketing world years back. The industry is changing every day. Comapnies keep paying so much money for marketing services from companies all over the world that dosnt even make an impact on your sales. I kept seeing this mistake over and over again and thats why I decided to create this blog.  You dont need to spend big money for promoting your company. All you need is one person with a smartphone and you are all set. The smartphone is the best marketing tool there is out on the market and almost every company have acces to them without having the knowledge how to even use them properly. Dont worry. On this blog I will learn you everything you need to know to stop spending money on scam services that you can perform urself with better results.  This post was just a short introduction what you going to find out on this blog. If you learn the right and ea...